Noble to add Chrysler, Dodge and Jeep lines

When Noble Ford came to Newton in 2002, the car dealership started with eight employees. A lot has happened since then.

Following a move from the former K-Mart to the intersection of Highway 14 and I-80 in August 2006, the company has added Chevrolet to its line, changed its name to Noble All-American to be more all-encompassing of its product, and built a new showroom specifically for Chevy. Now, the company is expanding again.

Noble All-American General Manager Greg Williams said the dealership has recently received word that it will be added Chrysler, Dodge and Jeep to its product line.

"We'll be building another showroom in the next 18 months," Williams said, to show off the Ram Trucks, Dodge Caravans and Jeep Cherokees they expect to be receiving soon.

"We should be getting new product next week," Williams said on Friday. "We've got a shipment of 40 coming, and another 20 are expected in March or April. We're running out of room to park cars." Williams said they have about 400 cars on the lot now, with 40 employees, including four office staff. He said they will be looking to add Chrysler technicians and salespeople in the coming months as well.

The new Chrysler showroom will likely be a two-tiered building off the north side of the current lot, and work will begin in the next few months to renovate the original Ford store to bring it more in line with Chevrolet and GM colors and branding.